Maybank chairman Tan Sri Megat Zaharuddin Megat Mohd Nor said the collaboration between Manchester United (MU) and Maybank would further help its cards business to grow regionally with the internationally well known football club.
He said it would also at the same time offer significant opportunities for strategic and branding alliances, adding that Maybank was currently the leader in the card segment with a total credit card base of 1.5 million and an 18% market share.
Megat Zaharuddin said he was confident the new card would do well in the market as the bank was expecting a total of about 300,000 card members for the card over the next three years due to its benefits.
He said this at a press conference at the launching of Maybankard Manchester United card. The event was graced by former MU defender Gary Pallister, one of the club's best defenders.
Megat Zaharuddin and Pallister at a briefing for the launch of Maybankard Manchester United credit card.
Meanwhile, Maybank deputy president and head of community financial services Lim Hong Tat said the bank was aiming to be in the top five position in the credit card business in the Asean region (excluding Malaysia) by 2015 from the eight spot currently.
He said launching the Maybankard Manchester United would be a platform for it to expand its regional reach and it would soon introduce a similar card in Singapore. The co-branded card offers an array of multiple TreatPoints, discounts when purchasing MU merchandise online and at the Megastore in Old Trafford, and 20% off the Stadium Museum Tour at Old Trafford. The card's annual fee is waived for life.
Every newly approved card will stand a chance to win two all paid expense hospitality match tickets to watch Manchester United vs Liverpool live at Old Trafford including seven days / four nights accommodation and flight tickets.The card also comes with attractive loyalty points where every RM1 spent is equivalent to one TreatsPoint, of which every ringgit spent on petrol and groceries earns them five TreatsPoints. Ten TreatsPoints are given for all online purchases of MU merchandise at http://www.manutd.com/.
Cardholders are entitled to five times TreatsPoints for all retail purchases on Manchester United match days and upon the Club winning the Premier League game. The TreatsPoints will never expire and cardholders can redeem whenever they wish.
Above news is provided by The Star Malaysia http://biz.thestar.com.my/news/story.asp?file=/2011/11/12/business/9887547&sec=business.
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